Centennial Parklands
17 November 2007
The Centennial Parklands Foundation’s Tree Transplant Appeal campaign, generously developed by advertising agency Vitamin X on a pro bono basis, won a bronze award for creativity at the Australian Direct Marketing Association’s annual awards in Melbourne recently.
This win was significant because it is judged not only on the basis of the creative thinking but also the effectiveness of the campaign with regard to donations received in response to the Appeal.
The award places the Transplant Appeal in an elite group of other bronze winners that includes campaigns produced by some of Australia’s largest and best known advertising agencies.