Centennial Parklands
The Foundation gratefully acknowledges the support of Vitamin X Advertising. Find out more on our Corporate Partners.
MJW
The Friends of Centennial Parklands program provides physical, financial and community support to Centennial Parklands, ensuring these vital green spaces are here for future generations. Membership fees and volunteering help to maintain the Parklands and Friends receive a range of benefits and discounts across the Parklands, as well as its events, programs and businesses.
In 2007, advertising agency MJW kindly offered their expertise in overhauling the Friends of Centennial Parklands program. MJW is a full-service agency located within Centennial Parklands' Fox Studios site.
The support
MJW assisted the Friends program to gain more awareness about the customer base, develop an improved membership benefits scheme and gave the program its distinctive look and feel.
This work saw the introduction of attractive discounts on items like Parklands' programs, bike hire, golf, events and festivals held in the Parklands, plus many more.
MJW's most valuable legacy given to the program was the vibrant and fun brand identity. This involved designing a new Friends of Centennial Parklands logo, membership card, and strap line for the Friends program – ‘Love your Park’.
Various marketing material was then developed, spreading the message about the Friends of Centennial Parklands program and the benefits of joining.
In May 2008, the Foundation launched the Friends of Centennial Parklands website, designed by MJW. This website plays an ongoing key role in recruiting new members to the Friends of Centennial Parklands program.
Find out more about MJW.
